How to Decide Between Two SEO Agencies When Both Proposals Look Good
Two proposals land in your inbox. Both agencies pitched well on the call. Both documents look professional, both prices sit […]
SEO Retainer: What Should You Actually Get for Your Money?
A retainer is the most common way SEO is sold in the UK, and also the easiest way to lose
SEO Agency Contract: What to Check Before You Sign
The proposal is what sells you on an SEO agency. The contract is what you actually have to live with.
How to Tell If an SEO Agency Is Any Good Before You Hire Them
By the time most people ask “is this agency any good”, they’re usually already holding a proposal, already comparing prices,
How to Compare SEO Agencies: A Practical Scoring Framework
Comparing SEO proposals side by side tells you which document is better written. It doesn’t necessarily tell you which agency
AI Mode vs AI Overviews: Why Citation in One Doesn’t Mean Citation in the Other
Google’s AI Overviews and Google’s AI Mode get talked about as if they’re the same thing wearing two names. They’re
Google’s New AI ‘Information Agents’ in Search: What It Means for Your SEO Proposal
Google has started rolling out a new layer of its search product it’s calling “information agents” — AI agents that
SEO Proposal Template: What a Good Proposal Should Look Like
There’s no universal template for an SEO proposal, and any agency claiming to use “the industry-standard format” is overstating things.
What Should an SEO Proposal Include?
Ask five SEO agencies for a proposal and you’ll get back five very different documents — different lengths, different formats,
How to Evaluate an SEO Proposal: A Complete Checklist
Most business owners read an SEO proposal once, form a gut impression of the agency’s confidence and the headline price,