INDEPENDENT ADVICE BEFORE YOU COMMIT
Get Your SEO Proposal Reviewed
Every order becomes a full SEO Investment Review — your BYI Confidence Score, red-flag check and plain-English verdict.
Whether you’re comparing agencies, reviewing proposals, considering an in-house hire or investing in SEO for the first time, we’ll provide an independent assessment before you commit. If two proposals both look convincing, this is exactly how you find out which one actually is.
We evaluate the commercial, strategic and practical aspects of your decision, giving you a clear recommendation backed by experience rather than a sales pitch.
✓ No obligation ✓ Scope confirmed before payment ✓ Completely independent
ONE CLEAR PRICE
A full Investment Review, independently done, for £395 £195.
One document review, one BYI Confidence Score™, one plain-English recommendation — delivered within 5 working days.
FOUR WAYS IN, ONE REVIEW
Whatever Stage You’re At, We Can Help
Comparing SEO proposals
Already received one or more proposals? We’ll compare them objectively and explain which offers genuine value.
Choosing between SEO agencies
Shortlisted two or three agencies and they all pitched well? We’ll assess their suitability, pricing and approach so you’re not choosing on gut feel.
Planning an in-house SEO hire
Not sure whether hiring internally is the right move? We’ll help you assess the investment before committing.
Investing in SEO for the first time
Never bought SEO before? We’ll explain what matters, what doesn’t, and whether you’re ready to invest.
WHAT’S INCLUDED
Everything in your SEO Investment Decision Pack.
✓ Review of up to 2 documents (proposals, quotes or plans)
✓ Executive Recommendation
✓ BYI Confidence Score™
✓ Commercial Risk Assessment
✓ Strategic Assessment
✓ Value for Money Analysis
✓ Questions to Ask Before Committing
✓ Independent Recommendation
✓ Professional PDF Report
✓ Optional Follow-up Call
OUR PROCESS
Every review follows the same independent process.
01
Understand your objectives
02
Review documentation
03
Assess commercial fit
04
Identify risks
05
Score confidence
06
Independent recommendation
BYI CONFIDENCE SCORE™
One score. Six pillars. Complete clarity.
Every SEO investment is assessed across six independent pillars to determine whether it represents a sound commercial decision.
Transparency
Are pricing, deliverables, and reporting spelled out clearly, with nothing left to interpretation?
Communication
Plain English, or jargon designed to sound more impressive than it is?
Strategy
Is the proposed approach specific to your business, or a generic template dressed up as a plan?
Technical Approach
Is there evidence of a real technical audit, or just assumptions about your site?
Commercial
Do the numbers stack up? Is the cost proportionate to the scope and likely return?
Value for Money
Would a reasonable business owner feel this price matches what’s being delivered?
Not ready to submit anything yet? Start with our free guide on how to choose an SEO agency.
UNDERSTANDING YOUR SCORE
What each verdict means.
Proceed
The recommendation holds up. Move forward with confidence.
Proceed with Conditions
Sound overall, but a few points are worth addressing first.
Caution
Real gaps exist. Address them before committing budget.
Do Not Proceed
We wouldn’t recommend proceeding with this as it stands.
SEE IT FOR YOURSELF
Not sure yet? See a full example Investment Review first.
Download a real, anonymised example of what you’ll receive — same structure, same scoring, same level of detail.
HOW IT WORKS
From submission to Decision Pack, step by step.
01
Submit your documents
Upload proposals, quotes or other supporting information securely through the form.
02
Get a confirmation email
We confirm we’ve received everything and outline next steps.
03
Scope confirmed
Within one working day, we confirm exactly what the review covers.
04
Secure payment link
Once scope is confirmed, we send a secure Stripe payment link.
05
Review begins
Our independent review starts as soon as payment is received.
06
Decision Pack delivered
Delivered within 5 working days, plus an optional follow-up call.
PRICING
One clear price. No hidden extras.
SEO INVESTMENT REVIEW
£395
£195
INTRODUCTORY PRICE
- ✓ Review of up to 2 documents
- ✓ Executive Recommendation
- ✓ BYI Confidence Score™
- ✓ Commercial Risk Assessment
- ✓ Strategic Assessment
- ✓ Value for Money Analysis
- ✓ Questions to Ask Before Committing
- ✓ Professional PDF Report
- ✓ Delivered within 5 working days
- ✓ Optional 30-minute follow-up call
Submit documents → Scope confirmed → Payment link sent → Review begins
WHY BEFORE YOU INVEST
An independent second opinion, not another SEO pitch.
We don’t sell SEO.
There’s no commission, retainer or upsell waiting behind the recommendation.
We don’t receive referral fees.
No agency pays us to be shortlisted, mentioned or recommended.
We aren’t trying to win your marketing budget.
We’re not pitching for the work — only assessing whether it’s worth doing.
Our advice is based on commercial sense, not sales appeal.
Not on how impressive the strategy sounds.
Not ready to submit anything yet? Start with our free guide on how to choose an SEO agency.
FAQ
Questions before you submit.
Yes. We regularly review quotations, statements of work, audit reports, agency recommendations and strategy documents — not just formal proposals. If you’re not sure whether what you have is suitable, send it over and we’ll confirm the scope before you pay anything.
Yes. If you’ve received quotes or proposals from more than one agency, we’ll assess each on the same criteria and give you a clear, objective read on which represents genuine value.
That’s the most common reason people come to us. A confident sales conversation and a strong proposal on paper are not the same thing — our review scores what’s actually being offered against the same criteria, so you’re deciding on substance rather than who presented best.
Yes. We’ll assess the commercial and practical trade-offs of hiring internally versus working with an agency, based on your specific situation rather than a generic comparison.
No. Some clients haven’t received a proposal yet and want independent guidance before they even start comparing agencies. Tell us what you’re considering and we’ll take it from there.
Yes. The introductory price covers up to two documents — proposals, quotes or a mix of supporting materials. Let us know if you have more, and we’ll confirm scope and pricing before anything is charged.
No. You submit your documents first. We confirm the scope and send a secure payment link only after we’ve reviewed what you’ve sent, so you’ll know exactly what’s covered before you pay anything.
Yes. Everything you submit is used only to produce your Decision Pack and is not shared with any third party, including any agency involved.
No. AI helps us move faster on formatting and process, not on the judgement calls. The score, the risk read, and the final recommendation all come from Andy assessing your situation against what he sees running SEO strategy inside a UK agency.
Ready to invest with confidence?
Before committing your budget, get an independent assessment from someone with agency-side experience and no commercial agenda.