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Compare Two SEO Proposals, Side by Side
Enter the key terms from one or two proposals and get an instant BYI Confidence Score, a red-flag check, and a plain-English verdict — free, in under two minutes.
How It Works
Three Steps, About Two Minutes
01
Enter the terms
Pull the fee, contract length, notice period, and deliverables straight from the proposal document. One proposal is enough — add a second if you have one to compare.
02
Get your score
Enter your email to unlock an instant Confidence Score out of 100, a plain-English verdict, and a list of anything worth querying before you sign.
03
Decide what’s next
A strong score is a good sign. A weak one isn’t a rejection — it’s a shortlist of questions to raise. Either way, you’ll know more than you did five minutes ago.
Enter Proposal Details
Proposal A is required. Add Proposal B if you want a side-by-side comparison — or leave it blank to score just one.
Proposal A
Deliverables included
Watch for
Proposal B (optional)
Deliverables included
Watch for
Add at least a name for Proposal A to continue.
Nothing here is saved or sent until you choose to see your results.
Example Result
Solid terms overall — the 60-day notice period is worth querying before you sign.
✓ Monthly reporting confirmed
✗ No exit fee stated
Almost there
Enter your email to see your Confidence Score, red-flag check, and verdict. We’ll also send you a copy.
Your Comparison
Start over with new proposalsThe Method
What Actually Moves the Score
Every proposal starts at a baseline of 40 points. Points are added for what’s genuinely included and how flexible the terms are, and taken away for the handful of things that consistently cause problems later. No hidden weighting — this is the whole model.
| Factor | Why it matters | Points |
|---|---|---|
| Each deliverable ticked (up to 8) | Breadth of what’s actually included, not just implied | +5 each |
| Monthly reporting | Easier to catch problems early | +5 |
| Quarterly reporting | Some visibility, slower to catch issues | +2 |
| Notice period of 30 days or less | You’re not trapped if it isn’t working out | +5 |
| No exit fee | Removes a hidden cost of leaving | +5 |
| Contract term of 3 months or less | Lower commitment risk while you test fit | +5 |
| Contract term of 4–6 months | Moderate commitment | +2 |
| Each red flag ticked | A genuine, well-documented risk indicator | −15 each |
This gives you a fast, directional read based on what you type in — it can’t judge whether a price is fair for your industry, whether the strategy fits your business, or whether the agency is genuinely good at what they do. That judgement is what the SEO Proposal Review is for.
FAQ
Questions About the Tool
This tool gives you an instant, formula-based read from what you type in. The Proposal Review is a full independent write-up: a human reads the whole document, checks it against real-world norms, and gives you a plain-English verdict and agency comparison. Use this tool first; use the Review when the decision is expensive enough to be worth getting right.
It’s a simple points model, shown in full above: points for deliverables you tick, for monthly or quarterly reporting, and for flexible contract terms, minus points for each red flag. There’s no hidden weighting or AI judgement involved — the same inputs always produce the same score.
No. Proposal A is enough on its own. Add Proposal B only if you have a second one to compare side by side.
We’ll send you a copy of your results and may follow up about the SEO Proposal Review. We don’t share your details with the agencies you’re comparing or with anyone else.
Not on its own. It flags things worth asking about, not an automatic disqualification. Some legitimate proposals score lower because the fee reflects more senior work, or a longer notice period is standard for that type of engagement. Treat the score as a conversation starter, not a verdict.
No, and it isn’t trying to. It can’t judge whether a price is fair for your situation, whether the approach fits your business, or read between the lines the way someone with real agency-side experience can. That’s what the paid Review is for.
If you are earlier in the process and still deciding who to approach, our independent guide on how to choose an SEO agency walks through what separates a strong agency from a well-presented one.
Want a Deeper, Independent Read Than a Free Tool Can Give?
This tool gives you a fast, directional read. The SEO Proposal Review goes further — a full independent Decision Pack with a Confidence Score, commercial risk assessment, and a plain-English verdict on up to two proposals, from someone who reviews these for a living.