What’s Missing From Most SEO Proposals?
Most SEO proposals read well. They are usually well designed, confidently written, and structured around a clear-sounding plan. That is […]
SEO Proposals & Contracts
A proposal is the agency’s best case for itself. The contract is what you actually have to live with. These guides take you through reading both: what a good proposal should contain, the red flags worth stopping on, how to compare two documents fairly, and the clauses to check before you sign.
Start hereHow to Evaluate an SEO Proposal: A Complete Checklist
Then read, in this order
- What Should an SEO Proposal Include?
- SEO Proposal Red Flags: The Checklist to Run Before You Sign
- What’s Missing From Most SEO Proposals?
- How to Compare SEO Agency Proposals Side-by-Side
- How to Compare SEO Agencies: A Practical Scoring Framework
- How to Decide Between Two SEO Agencies When Both Proposals Look Good
- SEO Proposal Template: What a Good Proposal Should Look Like
- SEO Agency Contract: What to Check Before You Sign
How to Decide Between Two SEO Agencies When Both Proposals Look Good
Two proposals land in your inbox. Both agencies pitched well on the call. Both documents look professional, both prices sit
SEO Agency Contract: What to Check Before You Sign
The proposal is what sells you on an SEO agency. The contract is what you actually have to live with.
How to Compare SEO Agencies: A Practical Scoring Framework
Comparing SEO proposals side by side tells you which document is better written. It doesn’t necessarily tell you which agency
SEO Proposal Template: What a Good Proposal Should Look Like
There’s no universal template for an SEO proposal, and any agency claiming to use “the industry-standard format” is overstating things.
What Should an SEO Proposal Include?
Ask five SEO agencies for a proposal and you’ll get back five very different documents — different lengths, different formats,
How to Evaluate an SEO Proposal: A Complete Checklist
Most business owners read an SEO proposal once, form a gut impression of the agency’s confidence and the headline price,
How to Compare SEO Agency Proposals Side-by-Side
Two SEO proposals rarely describe the same thing in the same words. One agency bundles content, technical work and outreach
SEO Proposal Red Flags: The Checklist to Run Before You Sign
Most SEO proposals are written to be signed, not questioned. That isn’t necessarily dishonest, agencies want to win the work,
Before you sign
Holding an SEO proposal you are not sure about?
Our SEO Proposal Review gives you an independent read on up to two proposals: what is missing, whether the price is fair and what to push back on, delivered as a plain-English Decision Pack.
Review Your SEO Proposal