WHO DO YOU ACTUALLY ASK?
Independent SEO Consultancy
When your SEO agency wants to change direction, or the results have gone quiet, the obvious move is to ask someone in the industry.
The problem is that every agency you’d ask has a reason to talk the current one down. This is a straight, unbiased opinion from someone with real agency-side experience — and nothing to sell you.
✓ No fixed package ✓ Terms agreed with you directly ✓ Completely independent
THE PROBLEM WITH ASKING ANOTHER AGENCY
Every other opinion has an agenda
Ask a rival agency what they think of your current SEO agency’s strategy, and you’ll get an answer shaped by the fact that they want your business. That’s not a criticism of them — it’s just what happens when the person answering has something to gain from the answer.
Most marketing teams don’t have anywhere else to turn. Not enough in-house expertise to sense-check what they’re being told, and no neutral outside view. Independent SEO Consultancy exists to be that neutral view — informed by real agency-side experience, without a competing interest in the outcome.
WHEN TO USE IT
Whatever’s Prompting the Question, We Can Talk It Through
Sense-checking a proposal or renewal
About to sign, renew, or agree to a bigger retainer? Get a straight read before you commit further budget.
Your agency wants to change strategy
Not sure if the new direction is right for you, or just easier for them? We’ll help you tell the difference.
Results have gone quiet
Traffic’s flat and rankings haven’t moved, and you don’t know if that’s normal or a red flag. We’ll help you work out which.
A difficult conversation is coming
Preparing to challenge your agency, or considering a change? Talk it through with someone who isn’t on either side.
HOW IT WORKS
A relationship, not a package
There’s no fixed monthly fee or set number of sessions advertised here, because every business’s situation is different. What’s included, how often you’re in touch, and how it’s priced are agreed directly with you, based on what you actually need, then confirmed in a simple written agreement before anything begins.
In practice, that usually means email access for day-to-day questions, with calls arranged as needed rather than to a fixed schedule. If something needs more time than expected, you’ll know before it’s chargeable — nothing appears on an invoice you haven’t agreed to.
IS THIS FOR YOU
Built for marketing teams who already have an agency
This is a good fit if:
✓ You already work with an SEO agency and want an occasional outside check
✓ You don’t have in-house SEO expertise to sense-check what you’re told
✓ You want a straight answer, even when it’s not the one you were hoping for
This probably isn’t the right fit if:
× You’re choosing between agencies for the first time — that’s what SEO Proposal Review is for
× You want someone to do the SEO work — this is advice, not delivery
× You’re looking for reassurance rather than an honest opinion
WHY INDEPENDENCE MATTERS HERE
No agenda, because there’s nothing to sell
We don’t do the SEO work.
There’s no incentive to tell you what keeps a retainer running, because we’re not the ones running it.
We don’t take referral fees.
No agency pays to be recommended, and none is quietly steered away from.
We’re not pitching for your budget.
We’re not trying to win the work — only to help you think clearly about it.
The opinion is Andy’s, not a script.
Judged against what he sees running SEO strategy inside a UK agency, not a template answer.
FAQ
Questions before you get in touch.
No. SEO Proposal Review is a one-off assessment before you sign with an agency. Independent SEO Consultancy is ongoing access to an opinion after you’re already working with one, or while you’re deciding whether to make a change.
If that genuinely seems like the right call, yes. But the aim isn’t to steer you toward or away from anyone — it’s a clear opinion, not a recommendation that benefits us either way.
Only if you want that and it’s agreed as part of the engagement. By default, this is advice to you, not management of the relationship on your behalf.
There’s no fixed price. Every engagement is scoped and agreed individually, based on what you actually need, and confirmed in writing before anything begins.
Yes. Nothing you share is passed to your agency, or anyone else.
Yes. Get in touch and we’ll work out the right scope together, whether that’s a single conversation or something ongoing.
Ready for a straight answer?
Get in touch and tell us what’s prompting the question. We’ll help you work out the right scope from there — no fixed package, no obligation.